The Role of Research in Advertising - screener

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The Role of Research in Advertising

Year: 1991, 36 mins
Code: AFT-Res

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This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients. Australian Film Television and Radio School production.

The Australian Film, Television and Radio School (AFTRS) is Australia's national screen arts and broadcast school. The school is an Australian Commonwealth government statutory authority. It is a member of the "Australian Roundtable for Arts Training Excellence". AFTRS focus is to advance the success of Australia's screen arts and broadcast industries by developing the skills and knowledge of talented individuals and undertaking research.

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