{"identifier":"AFT-Res_6312258934112","browse_author":"Jo Lane (Director), Marion Cooke (Producer) and AFTRS (Proprietor (Publisher Bloomsbury Video))","subscription_list":["bvl_filmmediasch"],"titleByTitle":"Yes","isbn":9781350910294,"description":"This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients. Producer, Marion Crooke ; director, Jo Lane. Presenters, Simon McCall, Roger Barlow. Language - English","videoId":6312258934112,"browse_view":"contentTypeBrowsePageIndexView","subscription":"bvl_filmmediasch","title":"The Role of Research in Advertising","xml_source":"bvl_filmmediasch_video-vra.xml","browse_search":"AFT-Res","videoPoster":"https://cf-images.eu-west-1.prod.boltdns.net/v1/static/4171818645001/fbbc25e3-af4b-4a9a-9b37-6526bbe657fc/d8f46881-31e6-46db-af7b-1ea5043429a4/1280x720/match/image.jpg","series_id":"series_advertisingAndTVCommercialProductionSeries","facets":"advertsAndTrailers , Adverts and trailers , television , Television , media , Media , audience , Audience , backstage , Backstage , popularCulture , Popular culture , technology , Technology , business , Business , consumptionAndConsumerism , Consumption and consumerism , economyAndCommerce , Economy and commerce , research , Research , made_19901999 , 1990\u20131999 , english , English , video , Video , artsAndLiterature , Arts and literature , societyAndSocietalIssues , Society and societal issues , made_19001999 , 1900\u20131999 , scienceTechnologyAndNature , Science, technology, and nature ,","contenttypeorder":3,"series":"Advertising and TV commercial production series","date_of_publication":1991,"publisher":"AFTRS","productname":"bvl_all","id_search":"AFT-Res","facet":["advertsAndTrailers","artsAndLiterature","audience","backstage","business","consumptionAndConsumerism","economyAndCommerce","english","made_19001999","made_19901999","media","popularCulture","research","scienceTechnologyAndNature","societyAndSocietalIssues","technology","television","video"],"contentType":"video","authors":"Jo Lane~Marion Cooke~AFTRS"}