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The NIKE TV Commercial

Year: 1991, 33 mins
Code: AFT-Nike

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Every aspect of a NIKE ad is dissected to reveal the extraordinary path of the making of a TV commercial. Here the creative director of the advertising agency explains the thinking behind the commercial outlining the original brief and analysing the strategy used to achieve the effect they wanted. This is followed by an explanation of the production of the commercial itself. Australian Film Television and Radio School production.

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