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Rhetoric of Advertising

Year: 1986, 50 mins
Code: AFT-Rhet

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Dr. Philip Bell presents an analysis of the way advertisements and television commercials use linguistic devices to express their meaning.

Professor Philip Bell: 

During a career spanning almost four decades, he has published more than sixty research monographs, journal articles or book chapters on the representation of social issues in the media, the vexed question of Americanization of Australian culture, and on genres of film and television. He has also written on methodological and conceptual problems in the social sciences and in interdisciplinary education.

Philip's deep commitment to Australian education and culture is reflected in his research and writing. He has published nine books, including The Media Interview with Professor Theo van Leeuwen who is currently the Dean of the Faculty of Arts and Social Sciences at UTS. He has also written monographs on so-called 'Americanisation' with his brother Professor Roger Bell. Philip co-authored the first scholarly study of Australian television and politics in 1982. His latest book, Confronting Theory, was published in 2010. 

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