Cross-Cultural Issues In Translating
How to resolve the conflict that arises when a translation exhibits lexical equivalence between source language and target language, but on closer examination it turns out that they are not a good match because of cultural differences between source culture and target culture.
Lecture 2: Developing Cross-cultural Communication Competence through Translation by Ping Yang, lecturer, Interpreting & Translation Research Group, School of Humanities and Languages, University of Western Sydney, Australia.
See Lecture 1 here. This video is part of the Synergise! Lectures Series.